Account-Based Marketing (ABM)

ABM is a highly targeted B2B strategy where marketing and sales teams work together to engage specific high-value accounts with personalized messaging, rather than marketing to a broad audience.

Traditional lead gen focuses on volume, while ABM focuses on quality. ABM targets a defined list of key accounts with tailored campaigns designed to build deeper relationships and accelerate pipeline.

We help you identify and prioritize target accounts, develop custom messaging for each persona, and deliver it through email, phone, content syndication, and other channels—backed by intent data and real-time engagement tracking.

ABM works best for B2B organizations with longer sales cycles, complex buying committees, or high-value deals—such as SaaS, enterprise tech, and professional services companies.

Yes. Whether you’re targeting 10 key accounts or 1,000, we help scale your ABM program using a tiered approach—combining one-to-one, one-to-few, and one-to-many strategies.

We track metrics like account engagement, content consumption, meetings booked, pipeline influence, and ultimately, revenue impact—ensuring alignment with your business goals.

If you're aiming to build stronger relationships with specific accounts, improve deal quality, and shorten sales cycles, ABM could be a powerful addition to your marketing mix. Our team can help you assess fit and build a tailored plan.