How Product Marketing and Market Research Can Unlock Sales-Marketing Alignment

May 13, 2025 / AkashH / Comments Off on How Product Marketing and Market Research Can Unlock Sales-Marketing Alignment

I. The $1 Trillion Problem

  • Stats: Misalignment costs companies 10%+ of revenue annually (SiriusDecisions)

II. The Bridge: Product Marketing

  1. Market Research as the Foundation
    • How to conduct win/loss interviews (script template)
    • Leveraging tools like Wynter for messaging tests
  2. Creating the Single Source of Truth
    • Ideal Customer Profile (ICP) templates
    • Battle cards vs. traditional sales decks
  3. Campaign Orchestration
    • Example: How Gong aligned teams around “conversation intelligence”

III. RevDemand’s Role

  • How our intent data informs product marketing
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