Leveraging AI for Hyper-Personalized B2B Marketing: Beyond the Hype

I. The AI Paradox in B2B

• “76% of marketers use AI, but only 12% leverage it beyond basic segmentation” (McKinsey)

II. Real-World AI Applications

1. Predictive Lead Scoring
   • How 6sense outperforms traditional scoring models
2. Dynamic Content Personalization
   • Case Study: Drift’s AI-powered chat campaigns
3. Account-Based Advertising
   • Stack: Demandbase + LinkedIn’s AI recommendations
4. AI-Generated Insights
   • Tools: ChatGPT for sales enablement, Crystal for personality-based outreach

III. The Human Edge

• When to override AI (ethical considerations, complex sales cycles)

IV. RevDemand’s AI Integration

• Brief showcase of AI features (e.g., intent prediction models)