The Anatomy of a Successful B2B Demand Generation Strategy

May 12, 2025 / AkashH / Comments Off on The Anatomy of a Successful B2B Demand Generation Strategy

I. Introduction

  • Hook: “84% of B2B marketers say demand gen is their top priority, yet only 23% can prove ROI” (Source: Demand Gen Report)
  • Thesis: Modern demand gen requires blending data, content, and intent signals.

II. The 5-Pillar Demand Gen Framework

  1. Intent Data Utilization
    • How to identify “in-market” accounts (using Bombora, G2 intent data)
    • Case Study: How [Example Client] increased conversions by 70% using intent signals
  2. Content Syndication Done Right
    • Best platforms (NetLine, TechTarget) vs. bad practices
    • Metrics that matter (not just leads, but engagement depth)
  3. Multi-Touch Attribution
    • Why last-click is dead (include visual: customer journey map)
    • Tools: HubSpot, Bizible
  4. Sales-Marketing Alignment
    • SLAs that work (template included)
    • How RevDemand’s reporting bridges gaps
  5. Continuous Optimization
    • A/B testing playbook for demand gen assets

III. RevDemand’s Differentiator

  • How our “Demand Intelligence Engine” automates these pillars
  • “Audit your demand gen strategy with our free scorecard” 

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AkashH