Building a successful B2B demand generation strategy is essential for creating a scalable and sustainable revenue model. This guide will walk you through the crucial steps to develop and implement an effective demand generation strategy with Revdemand. From collaborative goal-setting with your sales team to refining lead scoring models, these strategic actions will help you construct a demand generation engine that thrives in today’s dynamic digital environment.

Setting Demand Generation Goals with Your Sales Team
Collaborative goal-setting creates a shared sense of purpose and commitment. By involving both marketing and sales in the goal-setting process, you foster a unified approach to achieving key milestones.

Aligning on Targeting Criteria
Effective demand generation starts with understanding who to target. Sales and marketing must align on targeting criteria and define the ideal customer profile. This alignment ensures that the leads you generate are well-qualified and ready for follow-up, enhancing the efficiency of your sales efforts.

Co-Ownership of Revenue Goals
Sales and marketing should work together towards common revenue objectives. Both teams need to contribute resources and efforts to achieve these goals, fostering a sense of joint responsibility and collaboration.

Determining Success Factors from Demand Generation Goals
Identify key performance indicators (KPIs) that align with your specific industry and business objectives. Focus on metrics across the funnel, such as lead quality and conversion rates, to measure and improve the effectiveness of your demand generation strategy.

Prioritizing Speed to Lead
Optimize your funnel by addressing prospects’ needs promptly. Using predictive intent data, engage interested accounts early to establish your brand as proactive and responsive. Efficiently moving prospects through the funnel while maintaining a seamless buyer experience is crucial for building trust and accelerating sales.

Keeping Your Lead Scoring Model Updated
Regularly update your lead scoring model to reflect changes in buyer behavior and market trends. Consult with your sales team to ensure the model effectively prioritizes leads based on their likelihood to convert.

Training Sales Teams in Effective Lead Handling
Ensure your sales team is well-trained to handle high-quality leads effectively. Provide them with relevant insights and training on how to utilize this information to convert leads into opportunities, reducing friction and enhancing collaboration.

Steps to Build Your Demand Generation Strategy with Revdemand
To build a successful demand generation strategy, focus on the following steps:

1. Collaborate with your sales team to set clear targeting criteria and measurable goals.
2. Work backwards from revenue goals to identify and align key success factors.
3. Prioritize speed to lead by leveraging intent data and optimizing lead movement through the funnel.
4. Continuously update your lead scoring model based on evolving market dynamics.
5. Train your inside sales team to effectively handle and convert leads.

By incorporating these elements with Revdemand’s solutions, your demand generation strategy will be well-positioned to drive sustainable growth and achieve your business goals.